Logo Design

A logo is your identity. It is the first thing people look at and you want it to leave a lasting impression. A good logo is professional, leading edge and must be unique.

 

What is a logo?

 

A logo is a graphic representation of your company's identity. It is composed of a visual presentation of words, symbols, colors, and shapes.

 

A logo should:

1. Attract attention, and then leave an impression
2. Create a look that is unique and distinguishable
3. Reflect the overall "feel" of the company it represents
4. Promote a feeling of authenticity and professionalism.

Do I need a logo?

 

If your in business then you need an identity. Right from the onset of a new business you need credibility, consistency and professionalism.

Every document, advertisement and all promotional materials, business web site, etc, should have a consistent Corporate ID.

A distinctive logo stands out in the consumers minds, and dramatically improves the human retention of your business.

 

The Logo Design Process

 

The creation of effective logos, corporate images, emblems and brand identity trademarks requires a skilled and imaginative designer with a proven system.

 

This is the most important part of our job. It is critical for our design team to understand the nature of your business, and the image of your company, brand and products or service.

 

Considerations: Avoid Highly complex Images logo is a symbol representing your business, not an advertisement in itself. Highly complex images are expensive to reproduce (printing costs). Detail not visible when logo size is reduced for business cards etc.

 

Design Analysis

Brief us on your industry, your company and target market. Any pre-conceived ideas that you have about your logo or similar images that you like the look off. (You may submit graphics for use in the logo design, or rough ideas of the logo).

 

The logo must be recognizable and convey the right message to your customers.

 

Initial Development

Based on your brief we will design 4 Initial logo design concepts. They will be Emailed to you for input and feedback. If you like one or two of the designs from the first viewing, we will make the required changes based on your specifications. In the event that you do not like any of the initial drafts, we will create 4 more initial designs. (after returning to Step One)

 

Choose Your Final Logo

The short list of logo's are presented to you and you get to choose your final logo. Now we can get very serious about perfecting the one design that you like and make any adjustments to it that you would like.

 

Revision

We have made the changes that you requested, so now you review it to make sure that it is perfect. Some projects go very quickly, and some may take quite a few revisions. At this point we don't change the logo version or overall format, it's just minor alterations.

 

Your Logo Is Ready

We set up your file with the correct PMS colors for accurate printing, and also set up the digital files for the web and desktop publishing. We supply you with a copy of your Logo / Artwork on a CD-ROM. If you would like more information please feel free to contact us.